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Why an Employee Listening Strategy is NOT an Employee Engagement Strategy

Having a well-constructed employee listening strategy is a critical step in understanding the needs of your workforce. However, it is important to note that a good employee listening strategy does not equate to an effective employee engagement strategy.


What is an employee listening strategy?

An employee listening strategy is a set of techniques and practices that enable an organization to receive feedback from its employees. This strategy encourages leaders to be more attentive to the opinions and suggestions of their workers, helping them develop better relationships with their employees and often increasing overall engagement. It involves activities such as gathering insights from surveys, listening to employee feedback, providing coaching and support, and even providing rewards for good performance.


The goal of an employee listening strategy is to create a culture of open communication between employers and employees. By taking time to really listen to what employees have to say, employers can learn about the successes, challenges, and frustrations of their staff, as well as understand their needs and interests. This type of dialogue can then help inform decisions related to organizational policies and practices.


Employee listening strategies can also help employers identify areas of improvement within their organization and foster a sense of trust between them and their staff. By taking the time to ask employees how they’re feeling and what they think, employers can gain invaluable insight into the overall health of their business. Moreover, it creates an opportunity for employers to address any issues before they become problems.


How is it not an employee engagement strategy?

Employee listening is an important part of the employee experience, but it should not be confused with employee engagement. Employee listening is about understanding their needs, concerns, and experiences while they are working in your organization and at the moments that matter. It's about when and how to listen to your employees and what type of feedback you should be collecting from them.


Employee listening is a critical part of gathering employee feedback and allowing organizations to continuously learn, grow, and adapt. It starts with understanding the employee experience, which can be done through conducting employee engagement surveys, pulse surveys, or lifecycle surveys. Through these surveys, employers can ask targeted questions to uncover areas where employees may feel engaged or disengaged, what motivates them, and areas that need improvement. This type of data allows companies to make strategic decisions on how to better engage their workforce.


Employee listening informs your employee engagement strategy

When it comes to employee engagement, it's important to know when and how to listen to your employees. An effective employee listening strategy can help you to identify the needs of your employees, which in turn can inform your employee engagement strategy.


Employee engagement surveys are a great way to find out what your employees are thinking. By conducting regular surveys, such as pulse surveys or lifecycle surveys, you will be able to get an idea of what is going on in the minds of your employees. These surveys will allow you to gain insight into their attitudes and opinions about the company, which can help you tailor an employee engagement strategy that fits their needs.


You should also make sure to actively listen to your employees and ask questions about their experiences. This kind of listening provides valuable feedback and helps create a culture of open dialogue between you and your team. It’s a great way to get ideas from your employees on how to improve the workplace and give them a feeling of being heard.


By implementing an effective employee listening strategy and using it to inform your employee engagement strategy, you can ensure that your employees feel valued and respected. This will help build loyalty, increase job satisfaction, and boost employee retention rates.



Not quite sure where to start with your employee listening or engagement strategies? No problem! We have helped large and small organizations set up their first surveys, improve what they have done in the past, and determine the best actions to take. Click here and let's talk through what will work for your organization.


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